14/09/2020
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13/08/2020
01/07/2020
Last month, we wrote about corporate lobby decoration and lighting, and the value of decorating your lobby for the festive season. We offered a number of benefits from a European perspective, and as promised, we’re now going to look at lobby decoration from an American perspective.
We spoke with lighting and decoration experts from American Christmas, MK Illumination’s American office, and we were pleased that they agreed with the European perspective. We were even more pleased to find that they were able to contribute a few additional benefits that American businesses and brands consider over the festive season.
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The result is five good reasons to decorate corporate lobbies over the holiday season.
Using festive lighting and decoration in lobbies is a way to reinforce brand values and make customers aware of what businesses stand for and what they represent.
Is your business solid, dependable and conservative? You can use traditional, culturally appropriate lighting and decoration to make your visitors feel safe. Is your brand all about innovation and doing things differently? Use lighting and design in your corporate lobby to express the funky, creative and innovative side of your business. If your brand represents luxury, then opulent, custom-designed lighting and decoration will communicate this just as clearly as your high-class brochures and elegant business cards.
Not only can the right lighting, decoration and design reinforce your brand to existing customers, but it immediately communicates your brand values to prospective visitors, too, particularly if your lobby or reception area is their first “touchpoint” with your business.
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